WE CREATED THE BRAND WE WISHED WE COULD FIND.
Like all great ideas this one too came straight out of a “need”. People wanted their beverages to stay cold longer - then came the Yeti, people wanted cheaper, cooler eye glasses - cue up Warby Parker, people wanted thoughtful luggage for the modern traveler - introducing Away.
We wanted pickleball apparel and gear that reflected our love of the game and our lifestyle. Something that was fun, filled with personality and didn’t take itself too seriously…. and of course quality was a given.
So we created swinton for us, for you, for everybody.
THE STORY BEHIND
We couldn’t get on a tennis court one afternoon so we borrowed some pickleball paddles from the pro-shop and played our first game. We ended up having a great time. The next week, repeat. Until Thursday evenings became synonymous with pickleball followed by cocktails, beers, and wine and cheese – what we like to call après pickleball.
Let’s be honest, it took some time to learn the rules and scoring, but it wasn’t long before we were addicted to the game. Now came the time to purchase our own gear and stop trading on our drivers licenses to borrow paddles each week. Sure, we found plenty of gear out there and some apparel too, but most of it just wasn’t that appealing or it was marketed towards the 65+ crowd that had dominated this sport for years (kudos to them for finding such a fun sport first and keeping it under wraps for so long).
As the fastest growing sport in the US, with an increasingly younger demographic, pickleball was clearly missing a brand that was as fun as the game itself. So we set out to make just that. A brand for those who love the game AND love a great time.
WHEN YOU WANT SOMETHING, YOU LOOK FOR IT. WHEN YOU CAN’T FIND IT, YOU MAKE IT. THAT’S PRETTY MUCH HOW IT HAPPENED.
we’re different. by design.
WE HAVE F-U-N
we believe in friends, a good time, and doing our best to stay outta the kitchen.
WE PLAY HARD
we step on the court, we dive for a few balls, we break a sweat, and we always share some laughs.
WE HIGH FIVE
we step on the court, we play hard, we give it our all and then we toss up a solid high five.
WE APRÉS PICKLEBALL
yes, that’s a thing. well, it is for us anyways. we believe in having fun on and off the court.